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Costa Cruises Partners with Singapore Tourism Board, Changi Airport
September 18, 2012

Costa Cruises has partnered with the Singapore Tourism Board and Changi Airport Group to help develop passenger source markets for cruises out of Singapore.

Costa now offers extended cruises from Singapore with Costa Victoria in 2012 and Costa Atlantica in 2013. Costa Atlantica will sail into Southeast Asia for the first time in May 2013 with Singapore as its homeport.

Plans are in place to conduct marketing initiatives in the Asia-Pacific region to promote Costa’s cruises out of Singapore.

To heighten awareness of cruising as a desired travel option, advertising, product seminars for travel industry partners and brochures will be launched in markets across the region including Indonesia, the Philippines, Malaysia, Thailand, China, Hong Kong, Japan, Korea and India.

According to the Singapore Tourism Board, Singapore welcomed 394 ship calls and 942,000 passengers in 2011. From 2002 to 2011, the compounded annual growth rate in cruise passengers was 3.6 percent.

Having seen strong potential in the Singapore market, Costa Cruises recently launched three-, four-, seven- and 14- night itineraries on Costa Victoria from Singapore to Malaysia and Thailand. In May, Costa will deploy a second ship, the 2,680-passenger Costa Atlantica in the region.

The dual positioning of Costa Victoria and Costa Atlantica creates a combined daily passenger capacity of 5,074, a 90 percent increase in Costa’s cruises.

Source :- http://www.travelpulse.com/
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