Home           Reservation System           Destinations         Travel Stories          Travel News         Careers         Contact us
Latest Travel News:

Crystal Launches “Begin a New Story” Brand Campaign
April 17, 2012

Crystal Cruises is launching a new brand campaign centered on the slogan “Begin a New Story.” The campaign is the first work produced by Y&R:California since winning the Crystal advertising account in September.

The campaign consists of print advertisements, online banners, brochures and literature.

The campaign positions the Crystal brand as a blend of discovery and adventure—not just on the sea but with luxurious onboard service, world-class dining and land-based experiences. At the campaign’s core is the travel journal, a personal set of reflections, memories and mementos that travelers collect.

The campaign challenges the reader to “begin a new story” by starting their own journal of memories on a Crystal vacation.

In addition, Y&R:California is also producing a 60-second animated film that brings to life three individuals’ experiences as examples of opportunities available on a Crystal cruise.

These films will run online and will also be available via smartphone through the print campaign and emerging Aurasma technology.

Crystal also will launch a free app in May. The campaign will break on April 16 and runs throughout 2012 and into 2013. Y&R:California is a part of the Y&R network with offices in San Francisco and Los Angeles.

Source :- http://www.travelpulse.com/
Quick Consultation (Free of Cost)
Name * :
Email-Id * :
Company Name * :
Contact Number * :
Current Location * :
Specifications * :
Message * :

About Us
Hotels & Hostels
Site Map
Reservation System
Travel Reservation Software
Travel Agent Software System
Tour Operator Software
Ticketing Software
Train Reservation System
Internet Booking Engine
Hotel Reservation System
Online Reservation Software
Airline Reservation System
Cruise Reservation System
Ferry Reservation Software