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Delta Air Lines activates eCommerce capability on Facebook
August 13, 2010

Delta Air Lines and Minneapolis, Minnesota-based Alvenda have “officially launched the travel industry’s first eCommerce capability on Facebook”.

Facebook users will now be able to book flights with their friends directly on Facebook.

Delta’s social commerce channel now allows any of the site’s users to complete a full travel booking on facebook.com/delta and also on the Facebook home page of fans via Alvenda’s In-Stream Shopping features. To its credit, Alvenda was the first company to bring ecommerce to Facebook in July 2009 with 1-800-Flowers.com.

“This initial release of Delta’s Ticket Window is ground¬breaking because its the first time you can book travel on Facebook. Future releases will further leverage the social graph so you can do things like coordinate group travel more easily. If you’ve ever tried planning a trip with more than a handful of friends or family you know how hard it is,” stated Alvenda on its blog. The company’s StoreCast platform enables the convergence of social networking, ecommerce, and advertising.

Delta’s Ticket Window will also be attached to Delta’s online banner ads allowing customers to book travel with their Facebook friends on thousands of other Alvenda-certified publisher websites and on Delta’s partner websites including the New York Yankees.

“We’re now bringing Delta to our customers rather than the other way around -- on our own website, on Facebook, on travel websites, on Internet news sites, and beyond,” said Bob Kupbens, Delta’s VP - eCommerce.

Source :- http://www.m-travel.com